The TAC advertisement claims that the crash was caused because the driver was going 5 km/hr over the speed limit, when in fact the real causes were driver inexperience and bald tyres in wet weather conditions. The scenario depicted in the ad is not even remotely similar to the circumstances surrounding Ms Roberts crash. It depicts an apparently roadworthy vehicle travelling along a suburban road in dry conditions. "The two situations are chalk and cheese" said Mr Wright.

Rachel's own words are reported on the TRAG website which is supported by Victorian Police: http://www.trag-vic.org/rroberts.html

"It was around 1 p.m. and a very hot day and then it started to pour with rain. My boyfriend was still on his P Plates, so he was inexperienced, and he had bald tyres on the car. My Dad and my future brother in law had been telling him to get new tyres on his car." 

Mr Wright labelled the ads a disgrace and said "The Victorian government is exploiting a tragedy and has stooped to new lows in its desperation to justify its over-zealous speed enforcement policies that net over $400M per year".

"The advert should be withdrawn with an apology immediately", he said.
The NMAA has been arguing that excessive focus on speed (which is not the leading cause of accidents) obscures the need for attention to many other more important factors such as driver education, and roadworthiness as this case clearly demonstrates.